LO2: Planning a multi- page website (purpose, audience)

The purpose of my chosen website is too inform the British public on the importance of helping to conserve the bee population. They will need to be drawn into the website by perhaps having an interesting web design or a catchy name to help make the website seem unique to the current viewer otherwise a person browsing on the web may not take much notice if the website does not stand out from others like it. They will need to know all the facts, in order to make the viewer take interest and care about the cause we are promoting, they will need to be given all the interesting facts relating to the topic and the effect the issue will have on themselves and on the UK itself. They need to be given options on how they can help with the issue, if the website is not giving advice on how the problem can be solved otherwise a viewer may not take much notice as they will have no power to help the issue at hand.

I believe that my target audience will firstly be for both genders as this issue is not a gender specific topic and both can take interest and help with the problem. The age group I believe will be from the ages 18-60 and of both genders as people in this age gap have a  broader knowledge of the world and are more likely not to overlook the issue and will most likely take an interest to it. The location I believe not too be that important as this problem will effect people all around the country and everyone in every city is able to help with this issue so I do not believe that this is bound to a specific place.