LO1 analysing a E-commerce website

This is an example of an E-Commerce website, this example is of Lacoste which can be found at http://www.lacoste.com/gb. the purpose of this website is to allow a viewer to browse the variety of products on offer and then give you the option to reserve a product in store or deliver to your home. the site itself is very easy to navigate as it has a easy to navigate site where a specific item of clothing can be found extremely easily and orders can be placed without delay. The overall user experience is quite enjoyable as the site itself is nice to be on as it has an appropriate style and layout to fit into the theme of the brand and the intended age demographic.