Wednesday, 18 May 2016

LO2 - Launch date/ Revenue / Profit

I believe that after looking at other time frames for other similar websites i believe that i will be able to launch my intended website in 10 -12 weeks. 3 weeks in order to plan my website and then 5 weeks in order to make the website and then 2 weeks to test the finished product and get feedback from users. I have looked at similar websites to mine and have averaged out a time frame in which i think i will be able to complete the intended project. Also by looking at similar websites i have estimated a budget that would be needed to complete a website fitting the specification. I estimated between £500 - £1000 may indeed be needed in order to produce the desired website. This budget should account for aspects such as hosting and graphics design as products such as premiere pro and Photoshop would take up a large amount of this budget so i could use programs such as cloud 9 too host my website for free, therefore lowering the budget.. An initial, one off setup fee is payable to the registrar at a price of about £3 - £10. There is also a small annual charge for registration of your domain name. This can range from £3 per annum to £10 per annum. When looking at similar websites too mine they budget a 5 to ten page website for price off, somewhere between £400 and £700.

For the intended revenue i believe this would need to be achieved by hosting ads on my website for companies that specialize in the media industry or perhaps related to the website itself. The way this works is you can either find and work with advertisers yourself or work with a middle man who takes a cut for bringing you advertisers. From looking at similar websites i averaged that the website could be able to make £2.00 from ad revenue per unique viewer. So let’s say for example that the cost an advertiser is paying for their ad is £2.00 per click. That £2.00 goes to an ad network feed and then the feed displays that £2 ad on your website.You don’t make the full $2 of course, but you do make a portion of that £2 because you are doing the ad network feed a favor by giving that ad a relevant audience on your website. So if my website got 100 unique views i could earn around £100-£125 from ad revenue.

On a professional scale if you have say 100,000 page views per month, that is technically 100,000 chances that somebody may click on an ad that is being displayed on your website and each of those clicks means ad revenue. So the potential ad revenue could be increased by at least double or even triple. But there cost for this website too be run could be double the amount of main perhaps even above £2000.

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